Stories, communities and shared experiences have always been at the centre of the way
I communicate. More than content, social media is a space to shape narratives, build meaningful connections and translate identities into digital experiences — balancing storytelling, strategy and hands-on execution.
Community and stories have always been at the centre of the way I communicate. More than just content, social media for me is a space to shape narratives, build connections and translate identities into digital experiences, balancing storytelling, strategy and hands-on execution.
Stories, communities and shared experiences have always been at the centre of the way I communicate. Social media becomes a tool to shape narratives, build connections and translate identities into meaningful digital experiences through storytelling, strategy and execution.
Social Media & Content Strategy, Creative Direction,
Content Creation & Production, Community Building
Organic & Paid Campaigns, Performance & Insights
Social Media & Content Strategy, Creative Direction,
Content Creation & Production, Community Building
Organic & Paid Campaigns, Performance & Insights
My experience
My experience
My experience
My expertise
My expertise
My expertise
Social Media & Content Strategy, Creative Direction,
Content Creation & Production, Community Building
Organic & Paid Campaigns, Performance & Insights
Innervisions, 2024-2026
Innervisions, 2024-2026
At Innervisions, independent electronic music label, I worked closely with artists, releases and events, shaping stories that could move fluidly between music, community and digital communication.
My work spanned content strategy, campaign and performance marketing, audience growth and communication across artists, promoters and the label — ensuring each project remained aligned with the label’s creative direction and values.
Balancing strategic thinking with hands-on execution, I helped bring projects to life in ways that felt coherent, culturally relevant and true to their identity.
At Innervisions, independent electronic music label, I worked closely with artists, releases and events, shaping stories that could move fluidly between music, community and digital communication.
My work spanned content strategy, campaign and performance marketing, audience growth and communication across artists, promoters and the label — ensuring each project remained aligned with the label’s creative direction and values.
Balancing strategic thinking with hands-on execution, I helped bring projects to life in ways that felt coherent, culturally relevant and true to their identity.
At Innervisions, independent electronic music label, I worked closely with artists, releases and events, shaping stories that could move fluidly between music, community and digital communication.
My work spanned content strategy, campaign and performance marketing, audience growth and communication across artists, promoters and the label — ensuring each project remained aligned with the label’s creative direction and values.
Balancing strategic thinking with hands-on execution, I helped bring projects to life in ways that felt coherent, culturally relevant and true to their identity.
Fluidae is a female and diverse-led music collective born from the desire to create more inclusive, community-driven spaces within electronic music.
Through creative direction, social media strategy, content creation and event production, I helped shape a project where digital storytelling and real-life experiences could move together — building a recognisable identity, meaningful collaborations and a growing community rooted in care, representation and cultural exchange.
Fluidae is a female and diverse-led music collective born from the desire to create more inclusive, community-driven spaces within electronic music.
Through creative direction, social media strategy, content creation and event production, I helped shape a project where digital storytelling and real-life experiences could move together — building a recognisable identity, meaningful collaborations and a growing community rooted in care, representation and cultural exchange.
Fluidae is a female and diverse-led music collective born from the desire to create more inclusive, community-driven spaces within electronic music.
Through creative direction, social media strategy, content creation and event production, I helped shape a project where digital storytelling and real-life experiences could move together — building a recognisable identity, meaningful collaborations and a growing community rooted in care, representation and cultural exchange.
Fluidae, 2022-2025
TIER, 2021 - 2023
TIER, 2021 - 2023
At TIER, I led organic global social media editorial and content across Instagram, TikTok, Facebook and LinkedIn, balancing entertainment and trends with the brand’s need to communicate safety, sustainability and responsible urban mobility.
From strategy and editorial planning to community management and reporting, my role combined creative thinking with data-driven decisions and the coordination of multiple teams and external partners. Over one year, TIER’s social channels grew by more than 100K followers in 2 years.
At TIER, I led organic global social media editorial and content across Instagram, TikTok, Facebook and LinkedIn, balancing entertainment and trends with the brand’s need to communicate safety, sustainability and responsible urban mobility.
From strategy and editorial planning to community management and reporting, my role combined creative thinking with data-driven decisions and the coordination of multiple teams and external partners. Over one year, TIER’s social channels grew by more than 100K followers in 2 years.
