Stories, communities and shared experiences have always been at the centre of the way I communicate. Social media becomes a tool to shape narratives, build connections and translate identities into meaningful digital experiences through storytelling, strategy and execution.

Stories, communities and shared experiences have always been at the centre of the way I communicate. Social media becomes a tool to shape narratives, build connections and translate identities into meaningful digital experiences through storytelling, strategy and execution.

Strategy, Content Creation

Innervisions, 2024-2025

At Innervisions, independent electronic music label, I worked closely with artists, releases and events, shaping stories that could move fluidly between music, community and digital communication. My work spanned content strategy, campaign and performance marketing, audience growth and communication across artists, promoters and the label — ensuring each project remained aligned with the label’s creative direction and values. Balancing strategic thinking with hands-on execution, I helped bring projects to life in ways that felt coherent, culturally relevant and true to their identity.

Fluidae is a female and diverse-led music collective born from the desire to create more inclusive, community-driven spaces within electronic music. Through creative direction, social media strategy, content creation and event production, I helped shape a project where digital storytelling and real-life experiences could move together — building a recognisable identity, meaningful collaborations and a growing community rooted in care, representation and cultural exchange.

Fluidae, 2022-2025

TIER, 2021 - 2023

My Creative Practice

Food Styling & Creative Production

Food styling, creative direction, recipe development and production for brands, editorials and cultural projects.

Private Dining & Events

Private dinners, pop-ups and catering for intimate gatherings, cultural events and shared experiences.